Population Media Center Display Ads

Population Media Center is a non-profit tv and radio company. They’re goal is to create content that informs and educates people on three main world issues they hope to help fix: population growth, women’s rights, and climate change.

The client wanted eye-catching display ads that would grab the attention of the audience and would encourage them to donate to their cause. As a non-profit, they rely solely on these donations to create their content, so each ad needed to target audiences specifically based on which part of the cause they would most likely support.

I designed and created multiple display ads for each cause with powerful imagery. I did this by developing a target audience for each cause and studying their demographics and ideation. I implemented these display ads and adjusted each based on the data I was seeing to maximize the impact. The result was an increase in donations from both new and returning donors.