Fiesta Taco Truck Cinco De Mayo

The Fiesta Taco Truck is a food truck in Monroe, Connecticut. Their income comes predominantly during the summer months, and they rely mostly on private events and parties to survive.

Because of the COVID-19 pandemic, their summer events weren’t as busy as the past years. In order to increase income and awareness of the food truck, they wanted to promote Cinco De Mayo take-out. The client requested colorful designs that represented the food trucks brand image. By using the marketing materials that I made to promote the event on social media, the Cinco De Mayo turnout was impressive with over 300 orders placed in a 5-hour time frame.